. . . except this isn’t a joke:
Lathan Crump, 19, rode his horse Hollywood into the fast-Mexican restaurant in Commerce, 67 miles northeast of Dallas, on Saturday night while friends recorded the escapade on video. (“And yes,” the Dallas Morning News reported helpfully, “he was wearing a cowboy hat.”)
Crump posted the video to Instagram, saying: “Well ole Hollywood was a lil hungry after the rodeo so I road him in to grab a bite.”
Since then, the video has spread to YouTube, where it’s been viewed more than 6,600 times.
And it’s not the only video of its kind. There are four more on YouTube showing people riding horses to or through Taco Bell drive-thrus: here and here and here and here.
The power of free publicity illustrated right here: This Instagram won more than 10,000 likes in the first 24 hours since Taco Bell posted it.
But it’s got a long way to catch up to the 54,000 likes this one’s received since it first appeared eight weeks ago:
Hotel gift shops sell newspapers, toothpaste, soft drinks and the like — but mattresses and bedding? Louisville-based 21c Museum Hotel does. Plus, those ubiquitous ceramic penguins, of course, all at Shop at 21c.