The power of free publicity illustrated right here: This Instagram won more than 10,000 likes in the first 24 hours since Taco Bell posted it.

Save wisely.

A post shared by Taco Bell (@tacobell) on

 

But it’s got a long way to catch up to the 54,000 likes this one’s received since it first appeared eight weeks ago:

😍

A post shared by Taco Bell (@tacobell) on

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