10:40 a.m., the Muhammad Ali Center. CEO Donald Lassere is visible on a TV cameraman’s video monitor as he tells a press conference the UPS Foundation has donated $500,000 to the museum honoring the Louisville native.

The gift will fund the center’s education initiatives, including UCrew, Generation Ali, its Character Education Program “Creating Our Future,” and the Muhammad Ali Center Council of Students. More about the Ali Center.

The UPS Foundation is the charitable arm of the shipping giant, which has 22,000 workers in Louisville — the city’s single-biggest employer. More about UPS and about its foundation.

Mayor Greg Fischer was there, too. But one of the most important people present — maybe the most important — wasn’t publicly acknowledged at all: Brown-Forman heiress Ina Brown Bond, one of the Ali Center’s main movers.