Papa John’s launches Apple TV order app, reportedly the first among pizza companies

High-definition Television
Papa John’s demonstrates the new app on its website.

Introduced today for Apple TV-equipped smart televisions, the app works like the pizza chain’s mobile app and website, letting customers customize their pizza order with a builder function. Papa John’s customers can also add other items to their order, like side dishes, drinks and desserts. They can save their favorites, view recent orders, and store payment information for future use.

Anyone following the bare-knuckled competition among fast-food companies knows technology, especially when it comes to ease-of-ordering, is critical to gain and hold market share in the most coveted, tech-savvy group: younger consumers.

Tech Times says Papa John’s is the first pizza app for Apple TV, noting: “It’s usually the company’s competitor Domino’s that makes headlines for its tech-savvy ways of ordering, such as customers being able to tweet a pizza emoji or use Amazon Echo.”

But Domino’s keeps heat on

Just last week, its New Zealand branch said it would be introducing drone delivery service. The flying robots will be operated by U.S.-based Flirtey, according to Yahoo Finance.

“We’ve always said that it doesn’t make sense to have a two-ton machine delivering a two-kilogram order,” said Domino’s CEO Don Meij, according to Britain’s Independent newspaper. “The reach that a drone offers is far greater than other current options which are restricted by traffic, roads and sheer distance.”

If successful, Domino’s will consider rolling the drones out in Australia, Belgium, France, the Netherlands, Japan and Germany.

With the service, customers would order pizzas using an app on their smartphone, and the drones would zero in on the phone’s GPS signal. They will fly at an altitude of about 197 feet and the customer will be notified as the delivery approaches, the Independent says. The pizzas are then lowered out of the air, ensuring the drones remain a safe distance from the public.

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