Day: August 16, 2016

Ranking Louisville’s Twitterati

Twitter logo 150Humana has 3,000 of its more tech-savvy employees serving as unofficial brand ambassadors on Twitter, Facebook, and other heavily trafficked social networks. That’s out of 50,000 employees overall. Here’s how the Louisville insurer stacks up against other big area employers taking advance of free publicity on the short-messaging service Twitter. Founded in March 2006, Twitter has 313 million members.


Amazon (joined February 2009)


Taco Bell (July 2007)


Pizza Hut (December 2007)


KFC (July 2008)


Ford Motor (July 2008)


Papa John’s (December 2008)


Jack Daniel’s (September 2010)


UPS (June 2010)


Texas Roadhouse (November 2008)


Humana (March 2009)


GE Appliances (September 2009)


Yum Brands (September 2007)


Haier America (March 2009)


Kindred (May 2009)


Brown-Forman (no account)

Tortoise or hare? Both!

The list shows that simply getting on Twitter early doesn’t guarantee a big following; you’ve got to work it. Tech behemoth Amazon didn’t join until nearly three years after Twitter launched, but it’s No. 1.

Katy Perry Twitter profile
Perry on Twitter.

On the other hand, Yum Brands has just 15,700 followers even though it was the second-earliest to join. But Yum’s a corporate brand; it makes sense that its consumer brands — KFC, Pizza Hut and Taco Bell — do all the heavy lifting.

To put all these figures in perspective, consider the person with the most Twitter followers in the world: singer Katy Perry, with 91.9 million. Perry, 31, joined in February 2009. Top Twitter followers.

Boulevard’s on Twitter, too.

And we’re just getting started; please follow us.

* U.S. accounts only.

Stoner alert! Here come reviews of the new Taco Bell Cheetos Burrito that blew up the Internet just two weeks ago

Cheetos Burrito
“If you like cheesy, this is hard to beat.”

Taco Bell was due to start a consumer trial of the $1 burrito in Cincinnati right about now, and it looks like it’s begun. As one super-fan wrote today on the Live Más Taco Bell community on social media site Reddit: “Living in Cinci sure has its perks.” The fan, wastedyouth89, reviewed the just-testing burrito, plus two other new items; here’s what they wrote:

Cheetos Burrito. God, I hope this gets a full release. Much like those with Fritos before, these add a great crunch and a great cheesy flavor. Yes, it has a lot of artificial milk products (Cheetos, nacho cheese, and sour cream) but if you like cheesy, this is hard to beat. One thing to note: Eat this first; the Cheetos do get kinda chewy if you let it sit awhile. 9/10.

Cheetos bagCrunchy Cheesy Core Burrito. Very good. Reminded me a lot of the grilled stuffed nacho. Lots of gooey goodness. Taste was great, though I’d be concerned if made wrong, because it could spill out everywhere with all the gooeyness. 8/10.

Spicy Cheesy Core Burrito. OK, I guess. Everything about it was good except for the jalapeños. Not fresh and just kinda mushy. I’m not much for jalapeños on stuff, anyway, but these just don’t cut it for me. 6/10.

And there was this, from user streezus: “Make it with the Jalapeno Cheddar Cheetos, and I will drive the 100 miles or whatever to the nearest Taco Bell to get it, no question.”

Related: more posts on Reddit’s Live Más.

Judge says Lawrence can stay in condo she’s renting in Montreal while filming her next movie

Jennifer LawrenceBoulevard reviews the latest media coverage of the Oscar-winning Louisville native in our exclusive Jennifer Lawrence Diary™. Today’s news, rated on a scale of 1-5 stars:

Four starsNeighbors in the building had sued the condo’s owner, saying short-term rentals weren’t allowed, according to MTL Blog. The owner changed the lease to a one-year term, but the other residents continued pressing their case, saying they worried Jennifer Lawrence‘s small personal staff — a bodyguard, an assistant, and a driver — would disturb the peace in the luxury building.

But the judge rejected their arguments.

Lawrence, 26, has been there since June while director Darren Aronofsky makes a move with the working title “Day 6.” Co-stars are Javier Bardem, Michelle Pfeiffer, and Ed Harris. It’s a thriller about a couple whose lives are interruptd by a pair of uninvited guests.

With prices as low as $45, this tiara boutique reigns over Louisville — and not just for thrifty drag queens

Those glittering headpieces are for everybody nowadays, according to a story in one of our favorite business bibles: The Wall Street Journal. And Louisville, it turns out, has a primo place to buy them, with literally hundreds to choose from.

Kate Middleton tiara
Kate’s hand-me-down.

Now, we’re not talking about the real diamond deals — like the heirloom tiara Kate Middleton wore for her 2011 wedding to Prince William. Made by Cartier for Queen Elizabeth’s mother in 1936, it’s paved with 739 brilliant-cut and 149 baguette-cut diamonds.

Wall Street Journal writer Dana Thomas wasn’t made of money, either, when she stumbled on the tiara trend while planning her 1960s-themed 50th birthday party. “My husband and I hired a swinging jazz combo and urged invitees to dress in Rat-Pack chic,” she wrote. “And I made an appointment with my hairdresser David Mallett in Paris, where I live, to acquire a big updo.”

Thomas planned to add a toy tiara from her daughter’s dress-up days. “Little did I realize I was participating in a legitimate fashion trend,” she says, pointing to a flurry of tiaras seen at spring fashion shows and social galas. Indeed, if Thomas had been in Louisville in January, she would have seen the 2016 Derby Festival Royal Court introduction: five tiara-topped women eager to be crowned the annual Festival Queen. (And the winner was…)

Boulevard readers will be delighted to know they needn’t travel all the way to the Parisian arrondissements where Thomas shopped. Here in the city named for France’s Louis XVI, we have Affordable Elegance Bridal, a 10-year-old online emporium offering more than 300 tiaras, plus the occasional crown.

Tiara one
It’s a bargain!

The least expensive — the Botanical Pearl and Crystal Wedding Tiara — sounds very fancy indeed, for only $45 (marked down from $72): “Mariell’s soft cream pearl and crystal statement tiara will glam up your wedding with intricate hand-wired floral sprays. For a stunning blend of en vogue design and classic bridal couture, this headpiece is bursting with botanical femininity.”

Tiara prices max out at $249 for the silver-plated Artemis, adorned with hundreds of rhinestones.

In addition to web shopping there, customers can order by phone Monday through Saturday, 9 a.m. to 6 p.m. (Eastern Time). 502-835-4421. Shipping is free within the U.S.

Photo, top: Raven (left) and Manila Luzon (right) crown Chad Michaels, winner of RuPaul’s Drag Race All Stars 2012.

Today’s rhetorical question: Have you ever seen Helen Mirren and Jennifer Lawrence in the same room at the same time?

Irish celebrity news website is the latest to ask that meme-ready question, today, and immediately answered it: “No, you haven’t, because they’re the same person.” Which, of course, is baloney, although even Mirren has noticed the similarity between her much younger self and Lawrence, who turned 26 only yesterday.

In the photo mashup, above, that’s Mirren on the left, when she was in her late 20s or early 30s.

Comedian Jon Stewart first raised the likness in 2013, when he showed Lawrence a 1970s-era photo of the British actress. Watch the video of the Oscar-winning Louisville native and gorgeous, 71-year-old Mirren:

Ford sets 2021 for driverless cars; Kindred closing 37-bed Texas hospital; and the summer news slowdown brings our most ridiculous KFC roundup so far: #ChipGate!

A news summary focused on 10 big employers; updated 2:51 p.m.

FORD announced plans today to begin mass production of fully autonomous vehicles in 2021 for ride-hailing or ride-sharing services such as Uber or Lyft. The cars will be built with no steering wheel, gas or brake pedals. To advance its plan, the automaker, a major employer in Louisville, said it’s investing in or collaborating with four start-ups; doubling its Silicon Valley team, and more than doubling its Palo Alto campus in the valley. “The next decade will be defined by automation of the automobile, and we see autonomous vehicles as having as significant an impact on society as Ford’s moving assembly line did 100 years ago,” said CEO Mark Fields (video, above, and press release). In Louisville, Ford employs nearly 10,000 workers at truck and vehicle assembly factories. More about Ford’s local operations.

KINDRED is shuttering a 37-bed hospital outside Houston in Baytown, Texas, and has notified the state Workforce Commission that it’s eliminating all 33 jobs there during a two-week period starting Oct. 3. The notification letter called the closure a “strategic decision.” Kindred still will have nine long-term care hospitals in the Houston area, including Kindred Hospital Bay Area (Houston Chronicle).

Texas Roadhouse logoTEXAS ROADHOUSE: Good luck finding the love of your life with this Craigslist Missed Connections advertisement in the Phoenix area. Yesterday (apparently) at 3:30 p.m., a man visited one of the four East Valley Texas Roadhouses for a birthday dinner. (At 3:30 p.m.? Was this an early-bird special?) “I walked in,” he writes, and saw a waitress, “the most amazing woman. She had long curly black hair, eyes that were to die for. The most beautiful face I have ever seen. . . . As I was leaving, I said, ‘I’m getting too old.’ I wish I had said something else. I hope you see this.” Problem is, he didn’t say which of the four restaurants he visited (CraigsList).

KFC: August is usually one of the slowest news periods of the year because so many people are on vacation — not making news. This brings us to the following three stories about Yum’s enormous fried chicken chain:

A vexed vegan

In Australia yesterday, Continue reading “Ford sets 2021 for driverless cars; Kindred closing 37-bed Texas hospital; and the summer news slowdown brings our most ridiculous KFC roundup so far: #ChipGate!”