Humana has 3,000 of its more tech-savvy employees serving as unofficial brand ambassadors on Twitter, Facebook, and other heavily trafficked social networks. That’s out of 50,000 employees overall. Here’s how the Louisville insurer stacks up against other big area employers taking advance of free publicity on the short-messaging service Twitter. Founded in March 2006, Twitter has 313 million members.
2,390,000 followers
Amazon (joined February 2009)
1,760,000
Taco Bell (July 2007)
1,460,000
Pizza Hut (December 2007)
1,070,000
KFC (July 2008)
915,000
Ford Motor (July 2008)
430,000
Papa John’s (December 2008)
177,000
Jack Daniel’s (September 2010)
157,000
UPS (June 2010)
75,300
Texas Roadhouse (November 2008)
28,600
Humana (March 2009)
20,900
GE Appliances (September 2009)
15,700
Yum Brands (September 2007)
5,493
Haier America (March 2009)
4,597
Kindred (May 2009)
0
Brown-Forman (no account)
Tortoise or hare? Both!
The list shows that simply getting on Twitter early doesn’t guarantee a big following; you’ve got to work it. Tech behemoth Amazon didn’t join until nearly three years after Twitter launched, but it’s No. 1.
On the other hand, Yum Brands has just 15,700 followers even though it was the second-earliest to join. But Yum’s a corporate brand; it makes sense that its consumer brands — KFC, Pizza Hut and Taco Bell — do all the heavy lifting.
To put all these figures in perspective, consider the person with the most Twitter followers in the world: singer Katy Perry, with 91.9 million. Perry, 31, joined in February 2009. Top Twitter followers.
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* U.S. accounts only.
Crunchy Cheesy Core Burrito. Very good. Reminded me a lot of the grilled stuffed nacho. Lots of gooey goodness. Taste was great, though I’d be concerned if made wrong, because it could spill out everywhere with all the gooeyness. 8/10.
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