That’s Taco Bell CEO Brian Niccol speaking to NPR’s Marketplace; listen to the just-broadcast interview. The Yum fast-Mexican division is among employers holding job fairs around the nation with the goal of getting 100,000 more young people on the payroll by the year after next. Taco Bell accounts for 6,500 of Yum’s 43,000 restaurants worldwide with a combined 505,000 employees.

Niccol, 42, has been CEO since January 2015. He learned some of his earliest lessons as a teenager running a lawn-mowing service with friends, according to the Los Angeles Times. Pricing varied by location, and to get a contract, marketing was a must — an idea he took to future jobs. “At the time you do it, you don’t realize how it’s influencing you going forward,” he said. “I think it carries on with you in the subconscious.”