Sip to this next weekend: Brown-Forman officially launches its first new bourbon brand in 20 years

It’s Cooper’s Craft, which Brown-Forman first announced in April. The new brand reflects the value the Louisville-based spirits giant places on building its own barrels, and the flavor good wood adds to the final mix.

Coopers Craft smallerBF and Louisville Magazine are hosting the launch party Friday, July 8, from 6 to 8 p.m. at The Pointe, 1205 E. Washington St. in Butchertown. Tickets are $20, which includes three drinks, live music by the Whiskey Bent Valley Boys, plus a barrel-raising demonstration. Details here.

Brown-Forman established its own cooperage in 1945 and to this day, is the only major distiller to build barrels at its own in-house cooperage, as this video explains:

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