Day: June 26, 2016

150th-birthday campaign: How to play the Jack Daniel’s whiskey barrel scavenger hunt

Starting Friday in its Lynchburg, Tenn., hometown, the Brown-Forman unit is hiding 150 prize-filled whiskey barrels across the globe at historic and cultural sites, with clues on Jack Daniel’s Facebook pages to help fans find them.

The clues, tied to the history of each region, will be revealed on the day of each local Barrel Hunt, and barrels will be opened when the first person to arrive gives the correct password. The hunt is a social-media marketing centerpiece of the distiller’s 150th anniversary. It runs through Sept. 30.

Photo, top: A barrel gets the Jack Daniel’s Old No. 7 brand.

How important is Jack to the company?

It’s the only one of Brown-Forman’s product lines to be Continue reading “150th-birthday campaign: How to play the Jack Daniel’s whiskey barrel scavenger hunt”

Saturday night dive: a bad one for Pizza Hut, after a good one for Roadhouse; and Jack Daniel’s reveals a hard truth

A news summary, focused on 10 big employers; updated 6:36 p.m

7247dc22-3b1f-11e6-8046-da06d5a386de-780x520
In an undated photo, Jack Daniel — center, in white hat — and to the left, a man who could be a son of Nearis Green, a slave who taught Daniel how to make whiskey.

PIZZA HUT: In Memphis, police are investigating why an officer shot and critically wounded a suspect around 11:10 last night in front of a Pizza Hut, after a caller reported two men were robbing a driver there. One suspect was shot and taken to the Regional Medical Center in critical condition. The second suspect fled; it’s unknown if he was also hit (Commercial Appeal).

In Ohio, Harrison Township deputies were investigating a break-in at a Pizza Hut early this morning; reports indicate a cash register from the business was located by deputies, but it wasn’t immediately clear whether burglars were able to get away with anything (WHIO).

And in northern Delaware yesterday, two armed men confronted a male clerk closing a Pizza Hut in Bear at 1 a.m., demanding cash from the register. The clerk complied and turned over an undisclosed amount. The suspects then fled the store; no injuries were reported (Delaware Online). BTW: Yelp reviewers don’t like the Bear restaurant one bit.

BROWN-FORMAN‘s Jack Daniel’s unit is using its 150 anniversary celebrations this year to talk candidly about its history: the founder learned his craft from a slave named Nearis Green. “This version of the story was never a secret,” The New York Times says today, “but it is one that the distillery has only recently begun to embrace, tentatively, in some of its tours, and in a social media and marketing campaign this summer” (New York Times).

TEXAS ROADHOUSE‘s new restaurant in Roanoke, Va., drew 350 diners when it opened last week for the first time. But managing partner Eric Grow wasn’t surprised in the least, “even though there was very little spectacle at the opening — no formal ribbon cutting or announcement,” says the Roanoke Times. “A few weeks ago he began switching on the building’s LED lights. The first night he did this, he estimates the restaurant got more than a hundred calls asking if it was open yet” (Roanoke Times).

A UPS aircraft mechanic, her ‘Dark Brown Lies’ book, and a very expensive advertisement on the CJ’s front page today

Many Courier-Journal readers were no doubt left totally confused this morning when they saw an advertisement on the front page — one of the most expensive you can buy — for a three-year-old book written by a former UPS aircraft mechanic.

CJ June 26 detail

Debbie Simpson’s “Dark Brown Lies” doesn’t show up in the CJ’s database, which means a lot of readers were learning about it for the first time. The book, which she self-published through a company she apparently incorporated in Arkansas in 2013, is about her 19-year-career at Louisville’s biggest private employer — one that ended very badly.

Debbie Simpson
Simpson

“This true story,” she writes on her website, “is about a female aircraft maintenance technician that worked for one of the most powerful companies in America and the consequences she faced for standing up and speaking out against harassment within the workplace. The consequences were: employee entries, warning letter(s), retaliation, intimidation, suspension, the constant real threat of termination and termination.”

What exactly happened isn’t detailed. But her beef with UPS, which employs 22,000 people at its hub here, may stem at least partly from a whistleblower case she lost in 2008 before the U.S. Labor Department.

Simpson’s advertisement this morning is only indirectly about her book. Instead, she’s drawing attention to another legal case where a pilot, Douglas Greene, has sued the Frost Brown Todd law firm in federal court in Louisville and two of its attorneys. Simpson says she’s dealt with one of the attorneys, Tony Coleman, in her own legal fight against UPS.