WAVE’s solo was hardly surprising, of course, because the station is an affiliate of longtime exclusive Olympics broadcaster NBC, which paid $4.4 billion in 2011 for rights to the 2014, 2016, 2018 and 2020 games.
The station was in Omaha to cover 21-year-old University of Louisville swimmer Kelsi Worrell, who made the U.S. swim team last night after beating her own personal best time last night, to win the final of the 100 meter butterfly in 56.48 seconds.
The Omaha coverage — including this broadcast story — was a reminder of how much the city’s once-dominant media outlet, The Courier-Journal, has retreated as newspapers across corporate parent Gannett continue losing readers and advertising. The CJ apparently covered last night’s final by watching WAVE. “It’s a dream come true,” the paper said Worrell told NBC.
But in the age of Twitter and Instagram, more newsmakers bypass conventional media altogether. Worrall celebrated on both platforms moments ago.
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Struggling to find words to sufficiently express the past 24 hours but…I AM RIO BOUND! 🇺🇸➡️🇧🇷 God is in control and it is well with my soul! Thank you to all my prayer warriors around the world and to those who have reached out to me! I still have more swimming to do, but I will do my best to respond in the next few days! #TGBTG #gocards #TYRsport 📷: @karlmagnuson