Among media at Olympic trials in Omaha, WAVE stood alone. (But in the Instagram age, does it even matter?)

WAVE screen grab
Connie Leonard reported live last night from Omaha, with in-studio anchors Scott Reynolds, left, and Shannon Cogan.

WAVE’s solo was hardly surprising, of course, because the station is an affiliate of longtime exclusive Olympics broadcaster NBC, which paid $4.4 billion in 2011 for rights to the 2014, 2016, 2018 and 2020 games.

The station was in Omaha to cover 21-year-old University of Louisville swimmer Kelsi Worrell, who made the U.S. swim team last night after beating her own personal best time last night, to win the final of the 100 meter butterfly in 56.48 seconds.

WAVE is owned by Raycom Media of Montgomery, Ala. The summer games start Aug. 5 in Rio de Janeiro; latest news.

The Omaha coverage — including this broadcast story — was a reminder of how much the city’s once-dominant media outlet, The Courier-Journal, has retreated as newspapers across corporate parent Gannett continue losing readers and advertising. The CJ apparently covered last night’s final by watching WAVE. “It’s a dream come true,” the paper said Worrell told NBC.

But in the age of Twitter and Instagram, more newsmakers bypass conventional media altogether. Worrall celebrated on both platforms moments ago.

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