Starting Friday in its Lynchburg, Tenn., hometown, the Brown-Forman unit is hiding 150 prize-filled whiskey barrels across the globe at historic and cultural sites, with clues on Jack Daniel’s Facebook pages to help fans find them.
The clues, tied to the history of each region, will be revealed on the day of each local Barrel Hunt, and barrels will be opened when the first person to arrive gives the correct password. The hunt is a social-media marketing centerpiece of the distiller’s 150th anniversary. It runs through Sept. 30.
Photo, top: A barrel gets the Jack Daniel’s Old No. 7 brand.
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It’s the only one of Brown-Forman’s product lines to be Continue reading “150th-birthday campaign: How to play the Jack Daniel’s whiskey barrel scavenger hunt”




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