Day: September 22, 2016

At Pizza Hut, stuffed crust began 21 years ago with a self-deprecating Trump; plus Amazon shares soar to new record high

A news summary focused on 10 big employers; updated 12:57 p.m.

PIZZA HUT‘s introduction of its newest stuffed crust pizza — a grilled cheese version — recalls the fact that the original was launched 21 years ago by a kinder and gentler version of Donald Trump, according to AdWeek.

The new pizza debuted March 26, 1995. Six days later, Pizza Hut kicked off a $45 million national ad campaign, buying TV time during the NCAA’s Final Four weekend. The 30-second spot created by BBDO New York showed a tuxedo-clad Trump in a gilded suite along with Ivana Trump, whom he’d divorced five years earlier. (Watch the ad below.) In the commercial, the two poke fun of their headline-grabbing split.

“He was an egomaniac billionaire and almost charming,” said Hayes Roth, principal of brand and marketing firm HA Roth Consulting. “His egomania was so huge that he makes fun of himself. He’s lost that sense of humor. But he put on a great show, and back then we bought it” (AdWeek).

AMAZON‘s stock traded at a new record high today, $805.77, up $16.09, or 2%. The retail giant employs 6,000 workers at distribution centers in Jeffersonville and Shephardsville. More Amazon news.