A news summary focused on 10 big employers; updated 8:02 a.m.
KFC: The newest in the TV commercials starring a resurrected Colonel Harland Sanders imagines him launching a professional football team, the chicken-fueled Kentucky Buckets, in a 30-second spot that starts airing today to promote $20 buckets. The chain posted the commercial to its YouTube page yesterday, where it’s already been viewed more than 153,000 times. Check it out:
The commercial stars “Saturday Night Live” cast member Rob Riggle, the latest actor to portray the KFC founder. Earlier ones were played by Darrell Hammond, Norm MacDonald, Jim Gaffigan and, most recently, perpetually tanned actor George Hamilton, as the “Extra Crispy” colonel. The campaign featuring resurrected KFC founders started in May 2015.
When the Yum unit unveiled the campaign last year, many customers were skeptical or disgusted that the chain would revive its founder — a real person — from the dead, according to Business Insider. But the controversial move has paid off for the chain; in July, Yum announced the fried chicken chain had its eighth consecutive quarter of same-store sales growth, after a period of slumping sales (Business Insider).
KINDRED‘s Gentiva Health Services unit successfully advocated for a Medicaid rule change that could extend care to 18,000 people in Mississippi. Eligible patients in the state will now be able to receive home and community-based services — “waiver services” — at the same time as hospice services. “The old program was unintentionally keeping patents away from hospice care,” Mullins told Home Health Care News. “Patients would be forced to choose between their waiver services, like Meals on Wheels, or hospice care” (Home Health Care News).