The sign over a crowd gathered at a pavilion at Fontaine Ferry Park in western Louisville says: “Gigantic Display of Daylight Fire Works, Labor Day, Monday, Sept. 7,” above a smaller sign with the Ford Motor logo. The display they’re looking at appears to be part of a car with a steering wheel and gauges, according to the caption supplied by the University of Louisville Photographic Archives.

Ford Motor started making cars in Louisville in 1913 with 11 employees, a decade after Henry Ford founded the company in a converted factory in Detroit. More about Ford’s presence in the city.