“I think George Hamilton, as the new Colonel behind Extra Crispy is brilliant and that is having a positive impact on our sales momentum at KFC in the U.S.”
— Yum CEO Greg Creed, in a second-quarter earnings teleconference with Wall Street analysts last week. The perpetually tanned Hamilton debuted a month ago as the latest in a series of KFC Founder Harland Sanders impersonators. Here’s one of the spots:
