New Derby sponsor Sentient was a winner right out of the gate

Boulevard noticed the jet-share company’s logo appeared prominently on winner Nyquist’s post-run blanket, as well as ball caps worn by the thoroughbred’s owner Paul Reddam and others during TV broadcasts and other news media.

Based in the Boston area, Sentient announced a multi-year agreement with Churchill Downs in February, under which the company would offer exclusive benefits to Derby and Kentucky Oaks guests.

How prominent was Sentient’s role? Look no further than this photo Boulevard took of today’s Courier-Journal sports section:

Sentient

You may post a comment anonymously simply by leaving all the fields blank. But please: no personal attacks.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s