“Start With Healthy” is Omnicom BBDO’s first out of the gate since the advertising giant landed creative duties for Humana last summer. Launched yesterday, according to AdWeek, the spot tells the story of a man who gets exactly what he wants for his 67th birthday — but only because he’s taken care of his health.
News about Louisville’s major employers; updated frequently.
KINDRED paid former CEO Paul Diaz a princely $11.6 million in special compensation last year as part of his move to vice chairman; that boosted his total to $14.5 million vs. $6 million in 2014, the company said in an SEC filing yesterday. The hospital and nursing home giant also disclosed it paid $2.2 million to buy CFO Stephen Farber‘s home in exclusive Glenview out of concern for his family’s personal safety amid a high-profile property dispute with a neighbor, the filing says; WDRB’s got background. (We track exec pay at big employers.)