In the Derby Day 1976 issue of The Courier-Journal, Sun Television and Appliances at 725 E. Broadway advertised a Magnavox TV for a sky-high $499.76. (Free chicken and Coke were part of the bait, apparently.)

It looks even worse in 2016 dollars: $2,083, according to our friends at the U.S. Bureau of Labor Statistics. Meanwhile, today over at Best Buy on Shelbyville Road, the top-selling smart TV, a 40″ Insignia, is only $270. (But it’s bring-your-own-food-and-drink.)

And Sun Television and Appliances? RIP.