Boulevard focuses on news about some of Louisville’s biggest employers, nonprofits, and cultural institutions. This is one in an occasional series about them.

Louisville’s economy was sizzling in 1951, when General Electric’s nearly 50-year-old home appliances business started construction on what would become one of the city’s single-biggest factory complexes. Louisville’s population had soared 15% in the previous decade, to 369,000, after World War II’s end shifted the U.S. economy back to peacetime prosperity.

GE appliances traces its history to 1905. But through its corporate parent and original driving inventor, it really extends even further back, to 1866. That’s when 18-year-old Thomas Edison moved to Louisville to work for Western Union. He spent most of his spare time tinkering, eventually losing his job. Many career moves later, he’d amassed a stack of patents for electrical inventions. The financier J.P. Morgan and a partner cobbled them into a company that formed the basis of General Electric.

That was the goliath that in the late 1940s and ’50s raced to meet post-baby boom consumer demand for toasters, mixers and “white goods” with the latest features — like the two-in-one freezer-fridges advertised in the 1952 TV commercial, top of this page.

Appliance Park would eventually cover 1,000 acres in the county’s south end, with more than a dozen manufacturing, warehousing and power-generation buildings.

With Ford, International Harvester and other big manufacturers, GE launched a solid middle class with good wages and benefits that became the foundation of Louisville’s economy. At one time, the park employed 25,000 workers. It was a self-sufficient city providing many of its own needs, right down to mail handling.

Those good times started to ebb in the 1970s, Continue reading “From baby boom to millennials, GE Appliances’ rise and decline is story of city’s middle class” →