At $200,000 per “date,” The New York Times says today, the Triple Crown-winner’s earning owners Ashford Stud up to $600,000 a day — a $30 million annual haul — over the course of the five-month breeding season. The story is by long-time racing writer Joe Drape, whose book about the horse was published late last month; that’s the cover, left.

Related: Pharaoh has more than 90 mares in foal — a rate exceeding one per day, according to The Courier-Journal.