In The Courier-Journal 70 years ago today during Derby Week, retailer Nisley Co. at 449 S. Fourth St. turned to a racing-themed rhyme to advertise ladies’ spectator shoes; $6 a pair. Adjusted for inflation, $6 would have the same buying power today as $73, according to the Bureau of Labor Statistics’ inflation calculator.

Related: a photo of the store’s interior in the 1940s.