The movie “Back to the Future” advertised here is a fitting title for today’s look-back ad in The Courier-Journal. This one, for the Village 8 Theatres, appeared 30 years ago today.
Back then, the matinee cost just $2 a ticket — a sum equivalent to $4.35 in today’s inflation-adjusted dollars, according to the Bureau of Labor Statistics inflation calculator. In fact, though, the theater’s matinee tickets are only $3.
The Village 8’s still at the same location: 4014 Dutchmans Lane — but for less than a year; the theater told WAVE it plans to close for good in January 2017. Boulevard wonders if one of its final films will be 1971’s “The Last Picture Show,” one of our favorite movies. Here’s the trailer:
In The Courier-Journal 70 years ago today during Derby Week, retailer Nisley Co. at 449 S. Fourth St. turned to a racing-themed rhyme to advertise ladies’ spectator shoes; $6 a pair. Adjusted for inflation, $6 would have the same buying power today as $73, according to the Bureau of Labor Statistics’ 
As advertised in The Courier-Journal, 60 years ago today. Adjusted for inflation, $2,279 would now have the same buying power as $16,750, according to the Bureau of Labor Statistics 
In the Derby Day 1976 issue of The Courier-Journal, Sun Television and Appliances at 725 E. Broadway advertised a Magnavox TV for a sky-high $499.76. (Free chicken and Coke were part of the bait, apparently.)
Boulevard 