Tag: Video

60 years ago today: a White House race amid Mideast troubles; the future mom of a ‘Silver Fox’ marries (again), and a strike threatens a big Louisville employer

By Jim Hopkins
Boulevard Publisher

The last Tuesday in August 1956 was quite like today: A presidential race geared up for the final, post-Labor Day push, amid boiling Mideast tensions and questions about one candidate’s health. Hot and humid, Louisville distracted itself with celebrity news: a very rich New York socialite with a blue-chip name had just married husband No. 3; years later, her son would become a famous TV news anchor dubbed the “Silver Fox.” And contract talks between a major local manufacturer and thousands of employees were the business story of the day. These were the headlines on The Courier-Journal’s front page that Aug. 28, 1956.

CJ front page August 28 1956
The Courier-Journal front page, Aug 28, 1956.

An editor’s playful headline, “Sweat-ery,” summed up what readers should expect that day: temperatures in the 90s, news to make them wince when many employers still didn’t have air conditioning. But the workplace differed in far worse ways.

Companies openly discriminated on the basis of gender and race. The help-wanted classifieds section for women included Curl’s Tavern on Brook Street, offering $30 a week ($265 in today’s dollars) for short-order cooks; applicants had to be white. Kleins Restaurant on Broadway needed a cook, too — but “colored,” adding: “apply at rear.”

White and colored clerks wanted
Help-wanted ads reflected 1956 segregated Louisville.

That summer’s presidential race was a rematch between the Republican incumbent Dwight D. Eisenhower, 65, and the long-shot Democratic nominee he’d beaten four years before: Adlai Stevenson, 56, and a former Illinois governor. Their dueling campaigns argued over whether the economy was adding jobs fast enough. But the greater concern was the crisis in Egypt, where new President Gamal Abdel Nasser had just nationalized the Suez Canal.

Eisenhower and Stevenson
Eisenhower and Stevenson.

Eisenhower, a retired five-star general, was heading back to Washington after a West Coast golfing vacation in Pebble Beach, Calif., with his wife Mamie; it was a pleasure trip, but also meant to project good health after a heart attack he’d suffered the year before.

The gossipy news? It was about Gloria Vanderbilt, born into one of the nation’s wealthiest families, and still known as the “poor little rich girl” because she’d been the subject of a high-profile custody battle between her mother and an aunt over a $4 million trust fund ($67 million in today’s dollars). She was 10 years old at the time.

Vanderbilt and Lumet
Just married: Vanderbilt and Lumet.

In a photograph on the CJ’s front page, the 32-year-old socialite posed for photographers with her new husband, the director Sidney Lumet; they’d wed the previous day. The marriage lasted 11 years until they divorced, and she married husband No. 4 — her last: Wyatt Emory Cooper. They would have two sons. The second, born when she was 43, was named Anderson Hays Cooper. (Her first son, Carter Vanderbilt Cooper, committed suicide at 23 by jumping from the ledge of the family’s 14th-floor apartment on Manhattan’s posh upper East Side, as Vanderbilt watched in horror, pleading for him to stop.)

The big business news was a strike Continue reading “60 years ago today: a White House race amid Mideast troubles; the future mom of a ‘Silver Fox’ marries (again), and a strike threatens a big Louisville employer”

KFC’s new extra-crispy marketing recipe revealed! Big name + bizarre thing = smell of success

A news summary, focused on 10 big employers; updated 9:43 a.m.

KFC‘s latest publicity stunt — fried chicken-scented sunscreen — zigged in the U.S. from People magazine, then zagged to the U.K.’s Marie Claire, rolling up untold millions of dollars in free PR over the past 48 hours since its brief Monday launch. And it all involved just 3,000 bottles of a fake product never meant to get into consumer’s hands, according to trade site DigiDay.

KFC sunscreen 75Google News counted nearly 100 websites mentioning KFC Extra Crispy Sunscreen. Huffington Post’s story had 3,100 shares. The retro promotional infomercial video got nearly 280,000 views since it was posted on YouTube. And it won 11,000 mentions on social media, said Brandwatch analyst Kellan Terry.

The campaign was by the W+K agency in Portland, Ore., and followed the same formula W+K used for another client: Old Spice. “Its irreverent and unconventional,” Terry said, “and people love to laugh and watch the ad as it unfolds. These types of spots are tailored for multiple platform success.” And it paired perfectly with fake Colonel Harland “Extra Crispy” Sanders, played by actor-turned-pro tanner George Hamilton (photo, top).

The sunblock gimmick followed KFC’s two edible nail varnishes — flavored Original and Hot and Spicy — released in Hong Kong back in May.

TACO BELL is once more in the very unwelcome spotlight after reports employees refused to serve law enforcement officers. The latest incident, involving five Louisville Metro Police officers, comes amid a summer of rising tensions between police and the public.

The one in Louisville happened last week at the Taco Bell at Preston Highway and Phillips Lane, when the officers were taking a work break from duty at the Kentucky State Fair. One employee told co-workers he wouldn’t take the officers’ order, though another worker did eventually take the order, according to Sgt. Dave Mutchler, president of the River City FOP union representing officers.

“However, in the meantime,” Mutchler wrote in an e-mail, “another employee stated to a co-worker ‘I want to mess with them. I want to mess with them. I’m going to mess with them. I’m going to mess with them.'” Seeing no manager, the officers left.

Both Taco Bell and the Louisville franchise owner apologized to Louisville Metro Police and directly to the officers. The franchise owner says police made it clear they didn’t want any of the employees fired, and said he would retrain staff (Courier-Journal and WKYT).

The incident echoed one last month in Phenix City, Ala., where a Taco Bell clerk wouldn’t serve two sheriff’s deputies after another customer complained about the officers being there. The employee was fired and the chain apologized to the deputies and to the sheriff’s office. But there have been others involving cops:

  • In Toledo, Ohio, last week, a sheriff’s deputy was fired after making inappropriate Facebook posts about Taco Bell employees he said made vulgar remarks about him. One post said a black employee and a co-worker inside the restaurant yelled “Black lives matter,” and laughed at him while he was in his car in the drive-thru. The deputy was in uniform at the time.
  • A KFC employee in Missouri was fired early this month after reportedly threatening to spit in a Franklin County sheriff’s deputy’s order.

UPS: In Richmond, Va., the shipper says it plans to lay off 160 workers from its UPS Freight unit there within the next 12 months in a cost-cutting move. News reports didn’t give a total headcount there, however (Times-Dispatch).

Sunday at 2 p.m. at the Speed Cinema: that charming French classic ‘The Red Balloon.’ (And it’s free!)

For its Global Speed program highlighting French culture, the museum is showing one of the most beloved children’s films of all time, 1956’s “The Red Balloon.” The Speed says: “What seems like only the story of a young boy and his balloon reveals itself to possess strong religious subtext as the boy fights to save his toy from danger.” Directed by Albert Lamorisse. 16-mm, 34 minutes.

Playing Sunday at 2 p.m., and every Sunday through Sept. 25. Check out the trailer:

Admission is free as part of the Owsley Sunday program. The free Sunday admission series through March 2021 is named in honor of the late Brown-Forman CEO Owsley Brown II.

Speed Art Museum logoThe 142-seat movie theater is part of the newly renovated museum’s expansion. It’s equipped with state-of-the-art technology, including 16-mm, 35-mm and DCI-compliant 4K digital projection systems.

Fasten your VR seatbelt: Ford’s the latest Louisville employer to debut virtual reality marketing

The automaker today unveiled a free virtual reality app that (almost) literally puts U.S. consumers in the driver’s seat. Ford says the new app for iOS and Android users “delivers a powerful storytelling platform for consumers and fans to experience Ford innovations like never before,” according to a press release.

The first content is the story behind the new Ford GT’s return to the iconic French 24 Hours of Le Mans race in June. (Eight-plus minute video, above, but you’ll need to watch it with the app.) Ford developed the software with production company Tool of North America, in Santa Monica, Calif., a leader in virtual reality and 360-degree content and mobile app creation. Consumers can download the app now for iOS and Android. More about Ford’s Louisville operations.

Ford’s app follows Brown-Forman’s dive into VR in mid-July with a 360-degree VR video promoting the flagship Jack Daniel’s brand on its 150th anniversary. The spirits maker showed it at festivals this summer, with plans also for September’s Life is Beautiful in Las Vegas. Watch that video here:

Companies across industries see potential in VR marketing to reach the most coveted consumers, young buyers attracted to the latest technologies. Especially hot sectors include auto, travel and fashion, according to Inc. magazine. Volvo launched a “Volvo Reality” app, immersing consumers in a VR test drive. “Shot on a 60-mile stretch of road,” Inc. said last spring, “this first-ever fully immersive virtual reality test drive blends a CG build of the interior of the car with footage shot on a 60-mile stretch of road in Vancouver, and can be viewed with or without Google Cardboard.”

In films this weekend at the Speed, Herzog asks: ‘Have the monks stopped meditating? They all seem to be tweeting’

In this year’s “Lo and Behold,” The Oscar-nominated documentary filmmaker Werner Herzog “dissects the virtual world from its beginnings to its speculative future possibilities,” according to the Speed Museum Cinema. “Always asking provocative questions, Herzog investigates the ways the online world has transformed virtually every aspect of the way contemporary life is conducted — from business to education, space travel to healthcare and to how we as humans interact with each other.”

98 minutes. Rated PG-13. A selection of the 2016 Sundance Film Festival; BAM Cinefest and 2016 AFI Docs. Watch the trailer:

Tickets: $9, adults (non-Speed members); $7 members. Click on a showtime below for more details and to buy tickets.

About the cinema

Speed Art Museum logoThe 142-seat theater is part of the newly renovated museum’s expansion. It’s equipped with state-of-the-art technology, including 16-mm, 35-mm and DCI-compliant 4K digital projection systems.

Today’s rhetorical question: Have you ever seen Helen Mirren and Jennifer Lawrence in the same room at the same time?

Irish celebrity news website Entertainment.ie is the latest to ask that meme-ready question, today, and immediately answered it: “No, you haven’t, because they’re the same person.” Which, of course, is baloney, although even Mirren has noticed the similarity between her much younger self and Lawrence, who turned 26 only yesterday.

In the photo mashup, above, that’s Mirren on the left, when she was in her late 20s or early 30s.

Comedian Jon Stewart first raised the likness in 2013, when he showed Lawrence a 1970s-era photo of the British actress. Watch the video of the Oscar-winning Louisville native and gorgeous, 71-year-old Mirren: