
Taco Bell was due to start a consumer trial of the $1 burrito in Cincinnati right about now, and it looks like it’s begun. As one super-fan wrote today on the Live Más Taco Bell community on social media site Reddit: “Living in Cinci sure has its perks.” The fan, wastedyouth89, reviewed the just-testing burrito, plus two other new items; here’s what they wrote:
Cheetos Burrito. God, I hope this gets a full release. Much like those with Fritos before, these add a great crunch and a great cheesy flavor. Yes, it has a lot of artificial milk products (Cheetos, nacho cheese, and sour cream) but if you like cheesy, this is hard to beat. One thing to note: Eat this first; the Cheetos do get kinda chewy if you let it sit awhile. 9/10.
Crunchy Cheesy Core Burrito. Very good. Reminded me a lot of the grilled stuffed nacho. Lots of gooey goodness. Taste was great, though I’d be concerned if made wrong, because it could spill out everywhere with all the gooeyness. 8/10.
Spicy Cheesy Core Burrito. OK, I guess. Everything about it was good except for the jalapeños. Not fresh and just kinda mushy. I’m not much for jalapeños on stuff, anyway, but these just don’t cut it for me. 6/10.
And there was this, from user streezus: “Make it with the Jalapeno Cheddar Cheetos, and I will drive the 100 miles or whatever to the nearest Taco Bell to get it, no question.”
Related: more posts on Reddit’s Live Más.
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Among Louisville companies, the battle is especially strong among restaurant giants that compete for young customers who practically live online: Yum’s troika of KFC, Pizza Hut, and Taco Bell; pizza colossus Papa John’s, and steakhouse chain Texas Roadhouse. On the public-relations front, companies also need all the help they can get from employees to burnish their image when bad news spreads online.
PIZZA HUT: In Albuquerque, a Pizza Hut is seeking delivery drivers in a Craigslist ad posted yesterday that lists the following perks: “The hours are flexible. You’re out and about, listening to tunes and delivering great pizzas. Oh, and people are really, really happy to see you!” (
