Tag: Media and Marketing

1,000 swans + 55 lbs. of salmon + 1 rocket-powered skateboard = Taco’s newest TV commercial

Now airing, it’s for the much-anticipated return of Taco Bell’s Beefy Crunch and Cheesy Double Beef burritos. The Yum division stopped selling the limited-time menu items three years ago. But fans wouldn’t have it, inspiring this LOL ad.

Related: How customers organized the Beefy Crunch Movement to win back the burritos, including a Facebook fan page that drew 40,000 likes and a Change.org petition. Taco Bell finally raised a white flag March 30, returning the $1 spicy Fritos-stuffed burritos to menus three weeks ago. Plus, more videos on Taco Bell’s YouTube page.

Here’s fast-food fan dedication

Taco Bell . . .

. . . vs. Papa John’s:

Want more? @tacobell and @papajohns.

Jennifer LawrenceBoulevard reviews the latest media coverage of the Oscar-winning Louisville native in our exclusive Jennifer Lawrence Diary™. Today’s news, rated on a scale of 1-5 stars:

Three starsFans will remember that Harpers Bazaar magazine story last month, where Lawrence, 25, described in graphic detail why she can’t stay up late partying. Now, we have another embarrassing example of why she was so, so right!

During her “X-Men: Apocalypse” promotion tour in the UK, Lawrence recalled a night out with British comedian Jack Whitehall, when the two espied “Star Wars” actor Harrison Ford and director JJ Abrams. She mistakenly thought they knew who she was, an assumption she usually doesn’t make. The Belfast Telegraph picks up the tale from there.

“I went up to them and started dancing like an idiot,” Lawrence said, “and the whole table just went quiet and stared at me. I realised while I am dancing that they had absolutely no idea who I was, so I just turned around and walked back to Jack, dying of embarrassment.”

Boulevard gives the Telegraph three stars for being gentle on Lawrence!

Jennifer LawrenceBoulevard reviews the latest media coverage of the Oscar-winning Louisville native in our exclusive Jennifer Lawrence Diary™. Today’s news, rated on a scale of 1-5 stars:

One starFor the second consecutive day, Boulevard’s foreign policy team is struck by the very British slant the Fleet Street tabloids bring to stories about one of the world’s most eligible single women. Lawrence, 25, is in London promoting the new “X Men: Apocalypse” for its May 18 release.

Let’s start with today’s Mirror headline: Jennifer Lawrence calls English men “good sausage” as she talks about finding love in London

WTF?!

It seems to have something to do with this Lawrence quote: “We are in London. There are still STDs in London. There is still some good sausage.”

Sausage we get. But STDs? Could that be “singles to date”? A typo for “studs”? Boulevard has searched the Internet, wondering if that’s British slang for something much more pleasant. All we can find is this icky quiz from McSweeny’s, and Urban Dictionary’s list — a favorite of which is “Snooki Transmitted Dumbness.”

The Mirror gets only one star, for leaving us distressingly confused. (And speaking of bad reviews . . . )

Jennifer LawrenceBoulevard reviews the latest media coverage of the Oscar-winning Louisville native in our exclusive Jennifer Lawrence Diary™. Today’s news, rated on a scale of 1-5 stars:

Three starsIs it just us, or is there something especially British about the Daily Star’s headline this morning? Look: “Jennifer Lawrence turns sex kitten by baring her bra in serious image revamp.”

The scene last night: somewhere in London, where Lawrence, 25, was partying after a screening earlier in the evening of her latest film, X Men: Apocalypse, where she’d fallen after a stiletto heel gave way while she was greeting fans. “The blond bombshell,” the Star growls, “stripped right down to a lacy bra-like dress, and risked a major wardrobe fail in the process. The black figure-hugging frock ended in a floral skirt and allowed the hottie to flash some serious cleavage as she passed the paps.”

Serious cleavage, indeed, based on the Star photos with the story — earning them three stars! (An accompanying sidebar about other celebrities is more blunt: “The biggest boobs in showbiz.”)

Related: Lawrence has developed a reputation for being something of a klutz, according to the Independent.