Tag: Media and Marketing

Churchill Downs posts new logos for 2017 Derby and Oaks

They were designed by the New York-based SME marketing agency, which has developed the official Derby and Oaks marks since 2007, according to the Paulick Report.

Derby 143 logo

And they’ve been unveiled just in time, because there are now only 319 days, 7 hours, and 21 minutes until next year’s first Saturday in May, according to Boulevard’s exclusive 2017 Derby Countdown Clock™.

 

Kentucky Oaks 143 logo

The CJ reveals the tick-tock plan for how it covered Ali’s death

Muhammad Ali
Ali in 1967.

The Courier-Journal’s Muhammad Ali news coverage immediately after the prize fighter died near midnight on June 3 was more than a decade in the making, the paper’s editor said today, in an inside account of how it came together. The New York Times literally stopped the presses to get the news in print. The Louisville native was buried in Cave Hill Cemetery amid a celebrity-studded memorial service after he died in Phoenix following a decades-long battle with Parkinson’s disease; he was 74.

65 years ago: hillbilly music for sale on a historic day

Variety Record Shop
Variety’s ad in the April 3, 1951, Courier-Journal.

By Jim Hopkins
Boulevard Publisher

The economy was bursting at the seams after World War II, and with wartime conservation over, businesses were churning out consumer goods like never before.

That included electric kitchen mixers, RCA Victor television sets — and every young Louisvillian’s must-have: an analogue sound storage medium in the form of a flat polyvinyl chloride disc with an inscribed, modulated spiral groove.

Yes, we’re talking about records! And the Variety Record Shop at 645 South Fourth St. downtown had them on sale one momentous day in April 1951. These were 78 rpm’s, according to an advertisement the store placed in The Courier-Journal that morning. Intriguingly, Variety was selling sets of 20 “hillbilly records” for $2.98 — no other information supplied.

Clooney recordingThat sounds cheap, until you adjust it for inflation: $2.98 in 2016 dollars would be $27.42, according to the Bureau of Labor Statistics inflation calculator.

One of the most popular recordings on Billboard’s 1951 chart was Maysville-native Rosemary Clooney‘s “Come On-a My House.” (Listen to it on YouTube.)

What made that April 3 Tuesday so important can only be appreciated in hindsight: Continue reading “65 years ago: hillbilly music for sale on a historic day”

On a day when temperatures will soar to a sweltering 96 degrees, imagine cold sweet treats from two Highlands merchants, here . . .

 

. . . and here:

Cowboy in tux“A tuxedo with work boots: All-new Ford F-Series Super Duty King Ranch Platinum Editions offer premium vinyl flooring option.”

That’s the headline from a Ford Motor press release this morning, promoting an option for customers wanting a $75,000 luxury truck that can double as a work truck “without fear of damaging the interior.” The photo, below, is the one the marketing department at the employer of nearly 10,000 Louisville workers suggested news outlets use — which, of course, is why we opted for the gratuitously hotter one, above.

Vinyl floor option

52 years later, the CJ apologizes to a young man named Ali

Muhammad Ali
In 1967.

“We took what in today’s light is an oddly hostile approach on the specific issue of Ali’s name, which did little to help race relations in a turbulent time.”

— The Courier-Journal, in an unsigned editorial this morning, belatedly apologizing for the newspaper’s waiting so long to use Muhammad Ali’s adopted name, after he rejected the one given at birth: Cassius Clay.

The editorial followed a New York Times article Thursday, pointing out this failing on the part of many papers, the Times included. The Louisville paper’s apology is certainly welcome. But was it prompted by the Times story? Or was it already in the works?

Worth noting: In a search this week, the first “Ali” reference Boulevard could find in the CJ’s online database was a page-one story in 1969, five years after he’d chosen the new name. But that’s incorrect; “Ali” appears the year he adopted it — 1964 — although editors didn’t take it seriously until many years later.