A news summary focused on 10 big employers; updated 1:29 p.m.
More than two weeks before Taco Bell even starts testing a new Cheetos-stuffed burrito in Cincinnati, social media is having a field day — and handing the Yum division a public relations bonanza. Attorney Marcy Wagman Rauer told Huffington Post the $1 sandwich looks like “Donald Trump exploded.” And everyone was retweeting San Diego musician Danny Ellis’ marijuana-inspired conclusion that it looks “like a stoner’s dream date with death.” The chain had tested the “Cheetos Crunchwrap Slider” earlier this year in Canada, but this is the first time the snack’s being used on its menu in the U.S. (Huffington Post).
In the Ohio test market, the Cincinnati Enquirer’s Ben Goldschmidt says to forget the November elections. “Sure,” he wrote yesterday, “we’re in a swing county in a swing state in a bonkers election year, but . . . we will decide for the nation if the cheesy powder of Cheetos successfully meshed with molten queso, or if it’s just an uninspiring, soggy lump in a burrito.” Much more news coverage.
Sadly, Taco Bell ranks only fourth of 10 places for potheads with the munchies, according to Stoner Days. The line-up:
- In-N-Out
- Del Taco
- Jack in the Box
- Taco Bell
- McDonald’s
- Burger King
- Arby’s
- Starbucks
- Chipotle
- Subway
Road warriors take note: Google says there are 10 Taco Bells in Cincinnati.
To be sure, it wasn’t all good news yesterday for the Yum division. In California, Taco Bell is investigating reports employees taunted a Bakersfield police officer Thursday night by making “oink, oink” sounds and laughing at the cop in the drive-thru. “Taco Bell does not tolerate discrimination in any way,” the company told 23 ABC. “We are deeply appreciative of the men and women who have taken the oath to serve and protect our communities” (23 ABC).
The chain is still smarting from an incident two weeks ago in Alabama, where a cashier refused to serve two sheriff’s deputies; the chain apologized and fired the employee, but not before it was slammed across the Internet.
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