In The Courier-Journal 70 years ago today during Derby Week, retailer Nisley Co. at 449 S. Fourth St. turned to a racing-themed rhyme to advertise ladies’ spectator shoes; $6 a pair. Adjusted for inflation, $6 would have the same buying power today as $73, according to the Bureau of Labor Statistics’ inflation calculator.

Related: a photo of the store’s interior in the 1940s.

As advertised in The Courier-Journal, 60 years ago today. Adjusted for inflation, $2,279 would now have the same buying power as $16,750, according to the Bureau of Labor Statistics inflation calculator.

Related: Tafel Motors is still on Shelbyville Road. All about Louisville auto dealers.

In the Derby Day 1976 issue of The Courier-Journal, Sun Television and Appliances at 725 E. Broadway advertised a Magnavox TV for a sky-high $499.76. (Free chicken and Coke were part of the bait, apparently.)

It looks even worse in 2016 dollars: $2,083, according to our friends at the U.S. Bureau of Labor Statistics. Meanwhile, today over at Best Buy on Shelbyville Road, the top-selling smart TV, a 40″ Insignia, is only $270. (But it’s bring-your-own-food-and-drink.)

And Sun Television and Appliances? RIP.